Case Study · Technology · Photography

Earning a place in the photographer's setup.

ViewSonic ColorPro makes monitors for people who judge color for a living. Our job was to make the brand belong in that community — not advertise to it.

Client: ViewSonic ColorPro
Industry: Photography hardware
Services: Social, Content, Influencer, Campaigns
Scope: Ongoing

The Challenge

Photographers are one of the hardest audiences to win. They're sceptical of marketing, fluent in the craft, and quick to spot a brand that doesn't understand color — a spec sheet doesn't move them, and neither does content from an account they don't recognise as one of their own.

ColorPro had genuinely excellent products, but a social presence that spoke in features rather than in the language of the people it wanted to reach. Growth was inconsistent too — spiking each year around the ColorPro Awards, then fading once the event ended. A few moments of visibility a year weren't enough to build a lasting community.

A fit that went beyond the brief

The relationship started small: ViewSonic first came to us needing videographers for their debut film festival, then expanded into promoting their first portable monitor with our talent pool. That early work laid the foundation for something bigger — an ongoing strategy to earn ColorPro a permanent place with photographers, rather than chase them campaign by campaign.

ColorPro builds monitors for people who work in color: photographers, videographers, editors. The @nomadict community is built from that same group. We weren't introducing ColorPro to a new audience — we were connecting them with creators already living inside their product's use case every day.

Our Approach

Right after ColorPro's 4th Awards, we tackled the real problem: growth that only showed up a few weeks a year. We built a new content strategy — backed by regular tracking and reporting — across three ongoing engines, each building credibility with the photography community in a different way.

Content

Content that speaks the craft.

We produced video and editorial content built around what photographers actually care about — color accuracy, calibration, and the difference a true-to-life panel makes in a real editing workflow. We layered in editing tips and our creators' own advice, so every piece offered real value rather than a product pitch. Posts, carousels and reels were directed to feel native to a photographer's feed, backed by an editorial line built specifically for ColorPro's niche.

Influencer

Creators who carry real weight.

We brought ColorPro's best-fit talent into their real process within budget, so each collaboration reflected a working creative's actual workflow rather than a scripted placement — drawing on a real-time sense of what content works, for which creators, in which formats.

Campaigns

Competitions that pull people in.

We supported ColorPro's year-round #colorprowithme contest in 2024 and 2025 with influencer marketing and inspirational content — giving the community a reason to engage and a stage to be seen on, turning passive followers into active participants and generating a steady stream of authentic, on-brand work.

Over 10 years working daily with photographers and videographers — growing @nomadict's own community past 530k followers. That's the network, and the instinct, ColorPro plugged into.

The results

Growth that compounded — from a six-month pilot to a full year of momentum.

2024 · 6 months

10k

new followers — the first sign of the snowball.

2025 · Full year

18k followers gained organically
33M views generated
50k+ total community

Averaging 3k+ likes and 110k views per post — on a lean cadence of just 7–8 posts a month. Precision, not volume.

Recognition

Awards that build authority.

We assembled a team of photographers and videographers for ColorPro's 4th Awards and promoted it across their audiences, helping it reach a record number of entries — then did the same for the 5th and 6th, each year topping the last. We were proud to be invited to the winners' exhibitions in London, Düsseldorf and Bangkok — positioning ColorPro as a name that celebrates great photography, not just a company selling screens.

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